By Christian Janssen — 8th November 2019

At the brand “ICEBERG”, based in San Giovanni in Marignano near Rimini, its creative director James Long concerned himself with the poem “Warning” by the English poet Jenny Joseph from the year 1961: “When I am an old woman I shall wear purple / With a red hat which doesn’t go, and doesn’t suit me. / And I shall spend my pension on brandy and summer gloves / And satin sandals, and say we’ve no money for butter …” Such a lightness and such a self-confidence were the starting point of the ready‑to‑wear collection for spring and summer of 2020.