By Christian Janssen — 5th November 2019

“You peoples of the world, you peoples in America, in England, in France, in Italy! Look at this town …,” Ernst Rudolf Johannes Reuter, Chief Burgomaster of the City of Berlin, had exclaimed on 9th September 1948 during the Berlin blockade. To regard a town is worthwhile anyway. The Milan fashion designer Giorgio Armani, at whom it is not just about the brand of the same name, but also about the brand “EMPORIO ARMANI”, looked passionately towards the horizon at his town. Urban air makes someone free as is known. Giorgio Armani was so free to make the air for a theme of the ready‑to‑wear collection for spring and summer of 2020.