By Christian Janssen — 1st September 2019

In German language, the idiom “to noose a [hangman’s] rope of something for somebody”, means to use something against somebody, namely to interpret someone’s statement or action so, that a damage is the result for him. In the world of fashion, the rope and the knitted fabric, respectively, do not connote negatively, because the knitwear is delighted in. The Red Bull GmbH, based in Fuschl am See in Salzburg Country, known for energy drinks yet, had also discerned this and ventured on the fashion branch with the new apparel brand “ALPHATAURI” – the brightest and energy-richest star in the constellation of the Bull (Taurus) as the eponym – in the year 2016. From then on, the star in the eye of the bull stood both for the brand energy and for the focus on precision and perfection. For the purchase of the garments, there are, apart from the internet, shops in Graz and Salzburg at the moment.