By Christian Janssen — 3rd May 2019

In the fashion world, sometimes a new creature sees the light of day. Remo Ruffini, chairman and chief executive officer of the MONCLER SPA in Milan, had conceived the apparel brand “MONCLER GENIUS” as a new business and communications model in the last year in order to celebrate the diversity of customers in the digital era. Thereupon he brought a “symposium of creative minds” into being. A new collection should emerge from the designs of particular geniuses, whilst different voices should unite to form a unique artful language, truthful to the motto “ONE HOUSE, DIFFERENT VOICES”.