By Christian Janssen — 1st May 2019

Fascinated by the light show in the Arctic, namely the magical mystery of the northern polar lights with their extravagant colours and the crystal clear purity of the Arctic ice with its sharp, light-breaking edges, Manuel Facchini as the creative director of the apparel brand “byblos”, based in Bussolengo near Verona, formulated a message of sustainability. With the ready‑to‑wear collection for fall and winter of 2019/2020, he pursued a new path in order to save this planet and to secure the future for the next generations. On 20th February 2019, the parking garage of the Lombarda Parking Srl in Milan was the place in order to transmit this message.