By Christian Janssen — 1st August 2018

As much as the content and style of the presentations in the Paris couture week fascinate someone, so much their scheduling annoys someone. Recently, the cases of date collisions became more frequent. It was incomprehensible, why, for example, on 1st July 2018 at 2:30 pm, the brands “ANDI.KP™” and “EVA MINGE” competed against each other, although there was plenty of free time in the morning. On 2nd July 2018 between 3:30 pm and 5:00 pm, six brands competed for the favour of the press and customers: “AZULANT AKORA”, “MAISON RABIH KAYROUZ”, “Romance Was Born”, “GYUNEL”, “NIHILO” and “RALPH & RUSSO”. On 3rd July 2018 between 2:30 pm and 4:30 pm, it concerned even eight brands: “STEPHANE ROLLAND”, “Celia Kritharioti”, “MARIA ARISTIDOU”, “YANINA COUTURE”, “JULIEN FOURNIĒ”, “GEORGES CHΛKRΛ Couture”, “LIU CHAO” and “ULYANA SERGEENKO”. This chaos was certainly not in the real interest of the fashion designers with their creations.