By Christian Janssen — 5th November 2017

Mass phenomena, whether swarm intelligence or herd mentality, are not the Milan Giorgio Armani’s matter, because he is not a fashion designer, who jumps through every hoop, which the apparent trend dangles in front of him. His designs are ripe, what results in mature collections. For spring and summer 2018, he designed with a constant craving for imagination a ready‑to‑wear collection, which contained enough to appeal to several generations.